Innovation Systems For Sustainability
@pjkreutzer
2024-06-12
The Game
Rule Reminder
- Set innovation goals 🎯
- Innovators draw cards 💸
- Innovators may play cards 🛠️
- Consume (while 2 and 3 happen) 🛍️
- Discuss outcomes and state of game 💬
- Negotiate innovation goals. Fight to make your role happy with how it is going! 📣
Round 1
Round 2
Round 3
Round 4
Round 5 — Election 🗳️
Round 6
Round 7
Round 8
Round 9
Round 10 — 🏁 Last Round!
Reflection
What surprised you in the way the game unfolded? Were there critical moments in which the game could have developed differently?
What would have been needed to have a different game?
Innovation Iceberg Heuristic
Innovation Systems – A Brief Introduction
Innovation System Functions
- Entrepreneurial Activities
- Knowledge Development
- Knowledge Diffusion Through Networks
- Guidance of the Search
- Market Formation
- Resources Mobilisation
- Creation of Legitimacy
Hekkert et al. (2007)
Motors of Change
Hekkert et al. (2007) 426
Navigate Innovation Systems as an Entrepreneur
Which of these functions do you participate in?
- Entrepreneurial Activities
- Knowledge Development
- Knowledge Diffusion Through Networks
- Guidance of the Search
- Market Formation
- Resources Mobilisation
- Creation of Legitimacy
Take a systems perspective to create new ideas, engage with stakeholders, shape operations or strategy.
Hekkert et al. (2007)
Leverage Points to Intervene in Systems
“Leverage Points—Places to Intervene in a System” (2009)
Image credit: Monash University
Example: Oatly marketing working towards paradigm shift
- Knowledge Diffusion
- Creating Legitimacy
Repeatedly pointing out flaws in existing food (dairy) paradigm.
Reflection
What role do you (personally) have at as a sustainability entrepeneur? Was it different from your role in the game? How did you view the role that you usually have in the game?
What aspects of the game did you recognize from reality?